Areas de Especializacion

Areas of Expertise

We study the market, society and its institutions with our own fieldwork network. We focus our activity on the development of consultancy and sociological and market full research plans (design, information gathering, analysis and report). But we also offer fieldwork only, prioritizing quality and commitment to customer service.

All our work is carried out by our own Fieldwork Network and is subject to our Quality Control procedures.

Market Analysis

Análisis de Mercado | Área de Especialización Simple Lógica

We have experience in Ad-hoc Studies and Longitudinal Studies (tracking) focusing research on both the consumer and companies:

Consumer-focussed Research (B2C)

  • Satisfaction.
  • Quality.
  • Customer experience.
  • Product test.
  • Package test.
  • Concept test.
  • Pre-test and Post-test in advertising.

Business-focussed Research (B2B)

  • Market strategies.
  • Assessement of services.
  • Benchmarking studies.
  • Labour climate.

Market Analysis Sectors

This expertise enables us to develop any kind of research in sectors such as:

  • Insurance / Finance
  • Distribution
  • Technology & Communication
  • Food Industry
  • Consumer Good
  • Logistics & Courier
  • Construction
  • Tourism
  • E-commerce

Social Research

Investigación Social | Área de Especialización Simple Lógica

Our experience in studies on social behavior of the population in general and / or of specific socio-economic segments, has led us to develop our competences especially in the following fields.

  • Social Gerontology
  • Social groups, demands and needs
  • Social cooperation and promotion
  • Electoral research
  • Labour market
  • Social and economical coyuncture
  • Third sector
  • Opinion polls
  • Tracking and assessment of public policies/services
  • Institutional image
  • Corporate Social Responsibility

Simple Lógica’s Clients

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